Hi, this is Liza Andrews, the founder of PictureCure. My methods are based on the psychology of self-image and the power of presence to promote personal and professional improvement. Unlike traditional consulting, I also use audiovisual tools like cameras and audio recordings to diagnose client's strengths and areas of improvement and help them establish goals and monitor results.
Why do I use cameras in my method?
Nowadays people meet us online before meeting us in person and it’s essential to build your confidence and amplify your virtual presence.
If you are a professional, this may sound familiar: Is Zoom negatively impacting your presentation skills? Do you want to deepen your relationships with clients? Do you need to improve your executive presence? Gain tools on how to enhance your professional image, create greater engagement with your audience and communicate more effectively in the virtual world.
We offer 5 types of Coaching Services. According to the client's profile and needs, I can tailor a coaching package including two or more of the coaching types below. The best way to find out what could work for you is to schedule a free call with me to discuss what you have in mind, and if we can work together to help you maximize your potential. Language-wise, I can teach workshops in English, Portuguese and Spanish.
1- How to Become Photogenic
This skill can be learned via group class - and introductory level - or a one-on-one program with guaranteed results. The audience is anyone wanting to look good on camera; all ages and genres: social media lovers; inexperienced actors and models; individuals preparing for a special occasion (wedding, anniversary, photoshoots); people wanting to go back to dating; professionals.
2- How to Become Videogenic
Since the COVID-19 pandemic started this skill became essential and several individuals learning “How to Become Photogenic” add the “videogenic” segment to their package. The audience is anyone who needs or wants to look good on video, for social media or other purposes. Mostly professionals. Some just want to feel less uncomfortable during meetings and presentations. Others are salespeople who believe they are losing business not being as charismatic on video as they are face-to-face.
3- How to Decrease Stage Fright
The audience here is mostly professionals, but can also be anyone preparing for TED talks or private events. Even a toast during a wedding.
I’ve been doing this training in companies, helping professionals who need to speak in public or deliver presentations (on a real stage or meetings), and needed to gain confidence and improve body language.
Also efficient in other tense situations like job interviews or media appearance.
4- How to Create Executive Presence
This consulting program was designed for professionals. It has been done combined or not with #3. Some people are not nervous when they speak in public, but they don't act or look like a leader. Long before the word "Executive Presence" was fashionable, I was teaching such professionals who master their area of expertise, but "don't look the part" how to increase their chances of being promoted and/or representing their companies in events with clients.
5- The Reinvention Studio
This training is a segment of video/photography therapy. It involves image and self-esteem and can help either regular individuals who simply want to look better and try new style options; or people with deeper psychological issues involving their appearance or body language.
This method was created over ten years ago, during a period that I was ill myself and suffered several physical changes. I turned my recovery into a two-year scientific study and then, volunteered to coach cancer survivors who helped me refine my methodology. Since then, I have worked with people whose physical changes/issues affect their self-esteem: recovering from illness or accidents; aging; weight problems; body dysmorphia, and depression.This is a very scientific, step-by-step recovery and reinvention method. It aligns with the Dove campaign about self-esteem and "love yourself as you are"; only my parallel with Dove is that my method shows ways for people to try to improve all they can about their bodies first, and then, accept what can not be changed.
Check my interview about this work and its benefits on Globo TV (broadcasted in the USA, Canada, South America, Portugal, and parts of Portuguese-speaking India and Africa)